Co-Marketing program for 2017-18
I would like to advise that applications for the CoMarketing program for 2017-18 will be open until .
MLA has emailed a wide range of companies directly, including all previous program participants. Participant and brand numbers are growing each year (see figures below), and we are open to new participants who wish to collaborate with MLA to implement strategic marketing programs to help build customer loyalty and increase returns back down the supply chain. As global competition increases and marketing efforts to differentiate our product become even more important, through the CoMarketing program, our industry is able to leverage each other’s funds to expand the reach and frequency of Australian branded red meat marketing activities, which ultimately helps build demand and create value for Australian meat and livestock.
Please feel free to forward the email below from Majella Fernando on to your members, and / or follow up with Samantha Jamieson (copied on this email) if you have any questions.
Background statistics on the CoMarketing program:
· 2016-17 Participants: 66 beef companies, 29 lamb, and 5 goat companies. As some companies have beef, lamb and goat brands, there are a total of 77 companies with CoMarketing programs.
· Number of producer participants (38), and processor or other exporter participants (39), of which some (13) are both processor and producers.
· Since 2013-14 when the program commenced, the number of beef brands supported via CoMarketing has increased by 51%, and the number of sheepmeat brands has increased by 82%.